Product Design.
I'm a design leader who works with design teams to take products from zero to one. Smart design, practical tools, and solutions that work in the real world.
Every project I take on is designed for long-term success.
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Additional case studies are available on request.
Due to NDA restrictions I’m not able to show some client projects in the public domain, so please get in touch to find out more.
(001)



User Research
Understanding people's needs, behaviours, and motivations through systematic investigation.
Activities
Interviewing
Observing
Surveys
Workshops
Mapping
5+
User Research
(002)



Systems Thinking
Designing coherent, scalable experiences by understanding how parts interconnect.
Activities
Diagramming
Auditing
Structuring
Tokenising
Documenting
5+
Systems Thinking
(003)



Visual Design and UI
Crafting interfaces that communicate clearly through hierarchy, colour, and composition.
Activities
Colour Theory
Typography
Layout
Branding
Visual identity
5+
Visual Design and UI
(004)



Interaction Design
Defining how users navigate, respond to, and flow through a product over time.
Activities
Prototyping
Animating
Wireframing
Microcopy
Testing
5+
Interaction Design
(005)



Facilitation
Leading teams and stakeholders through collaborative problem-solving with clarity.
Activities
Workshopping
Presenting
Critiquing
Aligning
Prioritising
5+
Facilitation
(006)



Strategic Thinking
Connecting design decisions to business goals, user value, and long-term direction.
Activities
Framing
Scoping
Roadmapping
Measuring
Advocating
5+
Strategic Thinking
I have built several new workflows to manage this change. My main workflow currently (though this does change almost weekly), is from Figma -> Claude Code -> Storybook, and then back again. Managing product design between them now has now become more fluid, seamless, consistent and scalable.
Got questions? I’ve got answers. Here’s what you need to know about working with me.


















