Jerry.ai

Jerry.ai

Introduction

Jerry's mobile app allows users to compare and buy insurance, primarily for vehicle but also home insurance. The software uses artificial intelligence and machine learning, and Jerry generates revenue by earning a percentage of premiums when users purchase insurance policies

Year

2025

Industry

Startup

Scope of work

/

Design System

/

UI/UX

/

Product Design

Services

/

Strategy

/

Audit

/

Component Creation

/

Design-to-code

/

UX

/

UI

/

AI

/

Product Design

Timeline

3 months

Introduction

Jerry's mobile app allows users to compare and buy insurance, primarily for vehicle but also home insurance. The software uses artificial intelligence and machine learning, and Jerry generates revenue by earning a percentage of premiums when users purchase insurance policies

Year

2025

Industry

Startup

Scope of work

/

Design System

/

UI/UX

/

Product Design

Services

/

Strategy

/

Audit

/

Component Creation

/

Design-to-code

/

UX

/

UI

/

AI

/

Product Design

Timeline

3 months

0

01

million customers

0

02

$M valuation

0

03

employees

0

04

product

Key product screens

Key product screens

Below are some of the key product screens in the the Jerry app.

From each of these users can explore different sections of the product, covering – PriceProtect™ (Insurance), GarageGuard™ (All Car Features), Driveshield™ (Driving Peformance Metrics).

/ Dashboard Home

/ Driveshield™

/ GarageGuard™

/ PriceProtect™

Challenges

Challenges

The task was to build a unified design system and workflow across design and engineering reconciling inconsistent components, legacy patterns, and competing workflows. Establishing a single source of truth, shared token libraries, and clear governance. The result: faster iteration, consistent user experiences, and measurable gains in cross-functional adoption.

/ Solutions

Audit & inventory existing components, patterns, and inconsistencies across product surfaces

Define design tokens (color, typography, spacing) and build a shared component library in code

Establish governance — ownership, contribution guidelines, versioning, and deprecation processes

Drive adoption through documentation, onboarding sessions, and embedding the system into team workflows

Black

invertible.neutrals.900

Black

invertible.neutrals.900

Black

invertible.neutrals.900

Body

invertible.neutrals.600

Body

invertible.neutrals.600

Body

invertible.neutrals.600

Dark Pink

invertible.brand.500

Dark Pink

invertible.brand.500

Dark Pink

invertible.brand.500

Pink

invertible.brand.400

Pink

invertible.brand.400

Pink

invertible.brand.400

Light Pink

non-invertible.brand.200

Light Pink

non-invertible.brand.200

Light Pink

non-invertible.brand.200

Input

Invertible.neutrals.200

Input

Invertible.neutrals.200

Input

Invertible.neutrals.200

CTA system

CTA system

A dynamic CTA system was introduced through tokenisation that defined Primary, Secondary and Tertiary variants and interactives states, for clear navigation across components and pages.

primary-default

interactive.primary.default

primary-default

interactive.primary.default

primary-default

interactive.primary.default

primary-disabled

interactive.primary.disabled

primary-disabled

interactive.primary.disabled

primary-disabled

interactive.primary.disabled

secondary-default

interactive.secondary.default

secondary-default

interactive.secondary.default

secondary-default

interactive.secondary.default

secondary-disabled

interactvie.secondary.disabled

secondary-disabled

secondary-disabled

tertiary-default

interactive.tertiary.default

tertiary-default

interactive.tertiary.default

tertiary-default

interactive.tertiary.default

tertiary-disabled

interactive.tertiary.disabled

tertiary-disabled

interactive.tertiary.disabled

tertiary-disabled

interactive.tertiary.disabled

fab

interactive.fab.default

fab

interactive.fab.default

fab

interactive.fab.default

fab-button

interactive.fab.button

fab-button

interactive.fab.button

fab-button

interactive.fab.button

Icons wayfinding system

Icons wayfinding system

A comprehensive library of 2D and 3D icons was catalogued and organised using design tokens.

Clock

icons.3d.clock

Clock

icons.3d.clock

Clock

icons.3d.clock

Map Marker

icons.3d.map-marker

Map Marker

icons.3d.map-marker

Map Marker

icons.3d.map-marker

Calendar

icons.3d.calendar

Calendar

icons.3d.calendar

Calendar

icons.3d.calendar

Notes

icons.3d.notes

Notes

icons.3d.notes

Notes

icons.3d.notes

Car Keys

icons.3d.car-keys

Car Keys

icons.3d.car-keys

Car Keys

icons.3d.car-keys

Certificate

icons.3d.certificate

Certificate

icons.3d.certificate

Certificate

icons.3d.certificate

Notification

icons.3d.notification

Notification

icons.3d.notification

Notification

icons.3d.notification

Service Check

icons.3d.service

Service Check

icons.3d.service

Service Check

icons.3d.service

Tools

icons.3d.tools

Tools

icons.3d.tools

Tools

icons.3d.tools

Speed

icons.3d.speed

Speed

icons.3d.speed

Speed

icons.3d.speed

Info Circle

icons.3d.info-circle

Info Circle

icons.3d.info-circle

Info Circle

icons.3d.info-circle

Cursor

icons.3d.cursor

Cursor

icons.3d.cursor

Cursor

icons.3d.cursor

Enhancing the user experience across products

Enhancing the user experience across products

There were several work streams and enhancements made while I was with the Jerry team. Some were quite fundamental to the whole product ecosystem, such as; AI-powered car diagnosis, that became a persistent part of the DNA of the user experience; to others that were to streamline UI/interaction design to better deliver existing services.

Below are just a few of the improvements we made to the product.

Final thoughts

Final thoughts

My time at Jerry was interesting and different for me to be working in-house for a dynamic product company. Working for a Silicon Valley start-up was also a first for me.

And it must be said, the whole team at Jerry were a great bunch.

blairjarvis.

studio

Have a project in mind?

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© 2025 blairjarvis.studio

Let’s talk.

Tell me about your project—whether it’s a design system, website, or branding.

Quick response.

If you’re ready to create and collaborate, I’d love to hear from you.

Clear next steps.

After the consultation, I’ll provide you with a detailed plan and timeline.

Design Director

at blairjarvis. Studio

Blair Jarvis

blairjarvis.

studio

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

Let’s talk.

Tell me about your project—whether it’s a design system, website, or branding.

Quick response.

If you’re ready to create and collaborate, I’d love to hear from you.

Clear next steps.

After the consultation, I’ll provide you with a detailed plan and timeline.

Design Director

at blairjarvis. Studio

Blair Jarvis

blairjarvis.

studio

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

© 2025 blairjarvis.studio

Let’s talk.

Tell me about your project—whether it’s a design system, website, or branding.

Quick response.

If you’re ready to create and collaborate, I’d love to hear from you.

Clear next steps.

After the consultation, I’ll provide you with a detailed plan and timeline.

Design Director

at blairjarvis. Studio

Blair Jarvis