01
million downloads
02
countries
03
increase in app users
04
increase in stockist enquiries
Based on research, we knew the main barriers to decorating were the lack of consumer confidence with paint colour, and uncertainty around the end result. Couples across the world were arguing about how to decorate and, without being able to see the end result, were unable to make decisions (and were therefore delaying their decorating plans).
/ Colour wall
/ Colour wall / Selection
/ Colour picker
/ Colour details and product matching
Dulux wanted to start engaging with customers earlier in their purchase cycle and we all believed that mobile was a great way of doing so. Dulux had an existing mobile app, a one-dimensional product catalogue that didn't go anywhere near to resolving this.
/ The main objectives of the Dulux Visualiser app were to:
– Inspire, delight, and make customers want to redecorate
– Increase sales of testers and paint made through the app and in-store
– Inform customers of Dulux's product range
– Grow the number of app users
I have worked extensively with Dulux (AkzoNobel), across the global organisation, building design systems and products. The Let's Colour App was just one of the marquee products I have helped design.
It's always been fascinating, rewarding, challenging and very creative for what is essentially a manufacturer of paint.
