Nissan – N.I.N.A

Nissan – N.I.N.A

Introduction

Nissan wanted to create a continuously present, omni-channel concierge service that transcended the traditional filtering, configuration and research experience, through the use of AI. We created N.I.N.A – The Nissan Intelligent Assistant. This project was a proof of concept MVP for the global development team.

Year

2025

Industry

Automotive

Scope of work

/

UI/UX

/

Product Design

Services

/

Strategy

/

Naming

/

UX

/

UI

/

Visual Design

/

Video and Motion

Timeline

3 weeks

Introduction

Nissan wanted to create a continuously present, omni-channel concierge service that transcended the traditional filtering, configuration and research experience, through the use of AI. We created N.I.N.A – The Nissan Intelligent Assistant. This project was a proof of concept MVP for the global development team.

Year

2025

Industry

Automotive

Scope of work

/

UI/UX

/

Product Design

Services

/

Strategy

/

Naming

/

UX

/

UI

/

Visual Design

/

Video and Motion

Timeline

3 weeks

0

01

features

0

02

weeks

0

03

teams

0

04

product

How it came together

How it came together

It decoded the unspoken desires of individuals, moving beyond mere aesthetics to understand their driving philosophy and lifestyle.

Final thoughts

Final thoughts

The NINA project was rapid, fun and an exciting challenge. From concept to working MVP prototype in 3 weeks, was an indication of what can be done when the strategy is clear.

The result was this prototype is being further developed across Nissan and how they service customers within the app.

blairjarvis.

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blairjarvis.

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blairjarvis.

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(2016-25©)

blairjarvis.

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Design Director

at blairjarvis. Studio

Blair Jarvis

blairjarvis.

studio

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

© 2025 blairjarvis.studio

Let’s talk.

Tell me about your project—whether it’s a design system, website, or branding.

Quick response.

If you’re ready to create and collaborate, I’d love to hear from you.

Clear next steps.

After the consultation, I’ll provide you with a detailed plan and timeline.

Design Director

at blairjarvis. Studio

Blair Jarvis

blairjarvis.

studio

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

Let’s talk.

Tell me about your project—whether it’s a design system, website, or branding.

Quick response.

If you’re ready to create and collaborate, I’d love to hear from you.

Clear next steps.

After the consultation, I’ll provide you with a detailed plan and timeline.

Design Director

at blairjarvis. Studio

Blair Jarvis