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The programme Visual Identity was created to allow a way of communicating for RRMC in a less corporate manner. The identity did not replace the RRMC Corporate Identity, but was created to be used as a companion to it.
/ How the identity worked
The Art VI worked as a frame to content and interweaved imagery with RRMC.
It had a degree of flexibility in order to ensure that the image was not compromised by the framework, but the two complimented each other.
Together they visually represented the ambitions of the RRMC Brand Experience
An expression of Cool, Modern Luxury.
This is a project that changed my career in many ways. It was for one of the most premier brands in the world, but more than that, the size, scope, technology and physical environment we were working in, was mind-blowing.
From that point on, having worked for Rolls-Royce, on such a first and high-profile project, there were many more avenues that opened up as a result.
Next projects.
(2016-25©)
