The project involved working closely with Zara to define the collection and the looks, that would act as a pathway to their ecommerce portal. It also involved creating a visual approach to showcasing the world famous models by selecting photography to promote the new launch.
/ What I did
Branding of the overall campaign and promotion
Art direction and fashion edits of the collection
Video editing for the collection
Development of the Ecommerce user experience and design
The result was a modern, minimal and luxurious design to match the exclusive collection.
This was a real treat as a designer and art director to be involved in. It was a standout and seminal fashion collection and collaboration for Zara, with some of the worlds top models and a world-renowned fashion photographer.
It is one of many collections for Zara I have done over the years, but one of the best.
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Design Director
at blairjarvis. Studio
Blair Jarvis