Zara SRPLS is driven by what the we named 'beautility' - high-performance dressing solutions that blend function and fashion.
/ Manifesto
A new vision. A new perspective. ZARA SRPLS explores the appropriation of military inspired clothing into everyday dressing, that’s made it a foundation for how people dress today.
Adopted by and, now, inspired by musicians, actors and activists, khaki and uniform pieces have, for decades, been part of the visual language of rebellion and counter culture, as well as a neutral canvas for individual style.
A collection of outerwear, shirts, pants, footwear and accessories, ZARA SRPLS takes these familiar clothing archetypes and remixes the, with new statement, proportions, trims, colours and fabrics, ever evolving and expanding with weekly drops.
Here comes the revolution.
One of the most fulfilling and successful brands I have created and worked on in my career.
In the ever-changing, fast-moving world of fashion, despite it being created in 2018, it is still going strong and now in its 14th season. Quite a milestone in fashion and a testament I think to the original concept.
Next projects.
(2016-25©)
