The project involved working from defining the creative strategy, to designing the user experience that resulted in the All Access experience shown.
/ What I did
The creative concepts and interactions throughout the experience
The user experience, wireframing, prototyping of the digital activiations
Defined the branding and look-and-feel of the whole site
Worked with the development and installation team to realise the vision
The result was an immersive, playful and engaging experience for the creative industry at large, showcasing how they could use TikTok and their creator marketplace for clients and brands.
This was an extremely exciting and fun project to be involved with. It was the first time that TikTok had promoted it's new services to the creative industry, so was quite pivotal in their growth strategy.
It set a benchmark and framework for how TikTok would then go on to promote it's services from this point.
Next projects.
(2016-25©)
