480
variables
02
components
03
regional markets
04
design system
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10 years of innovation
We created unified design language that could scale across global markets while staying true to a single brand voice, spanning visual identity, motion principles, and component architecture — giving regional teams a consistent, flexible foundation to build on without sacrificing brand integrity.
What I did:
Designed a scalable visual language spanning colour, typography, iconography, and imagery
Defined motion principles for consistent animation across digital touchpoints
Built a component-based design system to speed up delivery and reduce debt
Equipped regional teams with guidelines and assets for global consistency
Once the design principles and core concept was well-defined, we were able to create a site-wide UI system to house the many promotional variants that were needed.
A simple and minimal layout structure was created to suit every vehicle and environment.
*Calculations are based on 1 month of stress testing production on time-recorded tasks
The Mitsubishi Motors project allowed me to really explore design and motion as part of the overall system concept.
It was a great project to be involved with and lead.
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Tell me about your project—whether it’s a design system, website, or branding.
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After the consultation, I’ll provide you with a detailed plan and timeline.
Design Director
at blairjarvis. Studio
Blair Jarvis