I was involved as the lead creative, art director and branding designer to deliver the identity, apparel branding, OOH, social ads, and online presence for the collection and to work with Pepe Jeans to create the ecommerce fulfilment.
What I did:
Brand identity and guidelines
Campaign art direction
Edit and curation of photography and video
Merchandising and collateral
We designed a number of new brand activations for the collection, including - OOH, swing tags, apparel labels, social ads and ecommerce assets.
This was a great one to be involved in and with a world-famous pop star.
Very rapid as usual in the world of fashion, but think the results were good.
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Design Director
at blairjarvis. Studio
Blair Jarvis