The app was an immersive storytelling experience for customers to explore their own '1 in a Billion (years)' diamond.
Below are some of the key screens from the in-store app.
/ Launch Screen
/ Diamond Profile
/ Diamond Provenance
/ Diamond Naming (Dynamic)
The user experience needed to be luxurious, premium, simple and elegant, while allowing the customer to explore quite extensive and detailed CSR information. This was done by creating a 'chapter' storytelling schematic, where details were revealed through progressive disclosure.
Below are just some of the initial ideas and working diagrams with wireframes that resulted in the completed app.
A fascinating project for one of the world's most renowned luxury brands, exploring the legacy and provenance of their diamonds.
I learnt a lot. Some of which I was genuinely surprised by.
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Design Director
at blairjarvis. Studio
Blair Jarvis