Paid Social / Ice-Cool Rolls
Campaign / You Coming or What?
Campaign / You In?
Paid Social / Refuse To Lose
The launch system involved refining the brand across colours, typography and a new 3D visual language. The new direction embraced a 'Miami-maximalism' aesthetic driven by the strapline - 'You in?'.
What I did:
Build out a new Social Ad system for all channels
Provided the client with dynamic ad templates they could manage and build themselves through a Figma Buzz channel
Built prototypes for the new website
Redesigned the website with the new brand system
We designed a number of new brand activations for the launch system, including - marketing assets, motion principles, social ad system and a new website.
This was a fun and very rapid relaunch that was done in weeks, not months.
There's nothing like a hard external deadline, like a new football season, to drive the work sometimes.
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Design Director
at blairjarvis. Studio
Blair Jarvis