480
variables
02
components
03
global markets
04
design system
The main challenge was to create a digital platform that would be delivered through one brand design system, that could scale across 170 markets globally.
The key driver was to create an engaging brand experience while maintaining strict brand guidelines through a consistent, and managed, design system.
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The project involved working from defining the creative strategy, building the design system, to designing the user experience that resulted in the new UI as shown. I was involved in the following areas:
Scope of work
Auditing the global platforms and current systems
Designing and developing the new design system
Crreating the new visual design and UI patterns
Managing teams globally across Bacardi
We created extendable hero components that could work across all digital platforms.
These were to enable a distinct brand look-and-feel but with solid foundations.
We also created a number of campaign tools and applications as part of the design development. Shown below is a personalised bottle application for competition winners.
*Calculations are based on 1 month of stress testing production on time-recorded tasks
It was a pleasure to work on one of the world's most recognisable and consumed brands.
Creating the visual design and art direction for Bacardi was one of those career milestones.
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Design Director
at blairjarvis. Studio
Blair Jarvis