Zara X Steven Meisel.

Zara X Steven Meisel.

Introduction

Introduction

In 2023, Zara teamed up with legendary photographer Steven Meisel to create a new collection. To shoot the campaign, Meisel called upon his “alter ego,” the legendary Linda Evangelista, plus a cast of around 30 other regulars that he works with, from Sora Choi to Gigi Hadid, Kit Butler, and Kaia Gerber. I was involved as the lead creative and designer to deliver the online presence for the collection and to work with Zara to create the ecommerce fulfilment.

Year

2023

Industry

Fasion

Scope of work

/

Branding

/

Ecommerce

/

UI

/

UX

Services

/

Visual Design

/

UI

/

Video and Motion

/

Art Direction

Timeline

8 weeks

Introduction

In 2023, Zara teamed up with legendary photographer Steven Meisel to create a new collection. To shoot the campaign, Meisel called upon his “alter ego,” the legendary Linda Evangelista, plus a cast of around 30 other regulars that he works with, from Sora Choi to Gigi Hadid, Kit Butler, and Kaia Gerber. I was involved as the lead creative and designer to deliver the online presence for the collection and to work with Zara to create the ecommerce fulfilment.

Year

2023

Industry

Fasion

Scope of work

/

Branding

/

Ecommerce

/

UI

/

UX

Services

/

Visual Design

/

UI

/

Video and Motion

/

Art Direction

Timeline

8 weeks

Challenges

Challenges

The project involved working closely with Zara to define the collection and the looks, that would act as a pathway to their ecommerce portal. It also involved creating a visual approach to showcasing the world famous models by selecting photography to promote the new launch.

/ What I did

Branding of the overall campaign and promotion

Art direction and fashion edits of the collection

Video editing for the collection

Development of the Ecommerce user experience and design

How it came together

How it came together

The result was a modern, minimal and luxurious design to match the exclusive collection.

Final thoughts

Final thoughts

This was a real treat as a designer and art director to be involved in. It was a standout and seminal fashion collection and collaboration for Zara, with some of the worlds top models and a world-renowned fashion designer.

It is one of many collections for Zara I have done over years, but one of the best.

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Design Director

at blairjarvis. Studio

Blair Jarvis

blairjarvis.

studio

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

Let’s talk.

Tell me about your project—whether it’s a design system, website, or branding.

Quick response.

If you’re ready to create and collaborate, I’d love to hear from you.

Clear next steps.

After the consultation, I’ll provide you with a detailed plan and timeline.

Design Director

at blairjarvis. Studio

Blair Jarvis

blairjarvis.

studio

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

© 2025 blairjarvis.studio

Let’s talk.

Tell me about your project—whether it’s a design system, website, or branding.

Quick response.

If you’re ready to create and collaborate, I’d love to hear from you.

Clear next steps.

After the consultation, I’ll provide you with a detailed plan and timeline.

Design Director

at blairjarvis. Studio

Blair Jarvis