Rolls-Royce.

Rolls-Royce.

Introduction

Introduction

Black Badge is the exclusive club of Rolls-Royce car owners, with a range of bespoke vehicles that can be commissioned. The project involved working closely with Rolls-Royce to define the art direction and content for the campaign and websites. I was involved as the lead creative and designer on the project to bring this vision to life.

Year

2022

Industry

Automotive

Scope of work

/

UI

/

UX

/

Branding

Services

/

Visual Design

/

UI

/

Video and Motion

/

Art Direction

Timeline

12 weeks

Introduction

Black Badge is the exclusive club of Rolls-Royce car owners, with a range of bespoke vehicles that can be commissioned. The project involved working closely with Rolls-Royce to define the art direction and content for the campaign and websites. I was involved as the lead creative and designer on the project to bring this vision to life.

Year

2022

Industry

Automotive

Scope of work

/

UI

/

UX

/

Branding

Services

/

Visual Design

/

UI

/

Video and Motion

/

Art Direction

Timeline

12 weeks

Delivering the campaign websites

Delivering the campaign websites

The project involved working from defining the creative strategy, to designing the user experience that resulted in the new UI as shown.

/ What I did

Developed UX and Content flows for each of the RR models to be featured

Developed the art direction for each of the models

Designed the UI, navigation, motion and content for each model showcase

Video editing of RR model reels to work within the UX and UI framework

Live Site

Live Site

Live Site

Live Site

Designing luxury

Designing luxury

The result was an elegant and luxurious showcase of the marquee Roll-Royce models.

Final thoughts

Final thoughts

The Rolls-Royce global website project was a rare privilege for any designer to undertake and be responsible for.

The site is still being used after several years now, so I hope I did it justice.

blairjarvis.

studio

blairjarvis.

studio

blairjarvis.

studio

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© 2025 blairjarvis.studio

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Blair Jarvis

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Let’s talk.

Tell me about your project—whether it’s a design system, website, or branding.

Quick response.

If you’re ready to create and collaborate, I’d love to hear from you.

Clear next steps.

After the consultation, I’ll provide you with a detailed plan and timeline.

Design Director

at blairjarvis. Studio

Blair Jarvis

Ask directly

Ask directly

© 2025 blairjarvis.studio

Let’s talk.

Tell me about your project—whether it’s a design system, website, or branding.

Quick response.

If you’re ready to create and collaborate, I’d love to hear from you.

Clear next steps.

After the consultation, I’ll provide you with a detailed plan and timeline.

Design Director

at blairjarvis. Studio

Blair Jarvis

Ask directly

Ask directly