Axiom Architects

Axiom Architects

Introduction

Jerry's mobile app allows users to compare and buy insurance, primarily for vehicle but also home insurance. The software uses artificial intelligence and machine learning, and Jerry generates revenue by earning a percentage of premiums when users purchase insurance policies

Year

2025

Industry

Startup

Scope of work

/

Design System

/

UI/UX

/

Branding

Services

/

Strategy

/

UX

/

UI

/

Visual Design

/

Brand Guidelines

/

Branding

Timeline

3 months

Introduction

Jerry's mobile app allows users to compare and buy insurance, primarily for vehicle but also home insurance. The software uses artificial intelligence and machine learning, and Jerry generates revenue by earning a percentage of premiums when users purchase insurance policies

Year

2025

Industry

Startup

Scope of work

/

Design System

/

UI/UX

/

Branding

Services

/

Strategy

/

UX

/

UI

/

Visual Design

/

Brand Guidelines

/

Branding

Timeline

3 months

0

01

million customers

0

02

$M valuation

0

03

employees

0

04

product

Key product screens

Key product screens

Below are some of the key product screens in the the Jerry app.

From each of these users can explore different sections of the product, covering – PriceProtect™ (Insurance), GarageGuard™ (All Car Features), Driveshield™ (Driving Peformance Metrics).

Challenges

Challenges

The accessibility monitoring ecosystem is inherently fragmented. Organisations typically juggle multiple tools—automated scanners, manual audit reports, user testing feedback, and compliance tracking systems—each operating in isolation with different data formats, metrics, and reporting standards. This fragmentation creates several critical pain points that we addressed, bringing them into one platform.

/ Solutions

Data Normalisation to solve the fragmented data sources

An adaptive Interface to address the information architecture complexity

Workflows to remove cross-team collaboration barriers

Contextual learning to empowers teams with varying accessibility expertise

Black

invertible.neutrals.900

Black

invertible.neutrals.900

Black

invertible.neutrals.900

Body

invertible.neutrals.600

Body

invertible.neutrals.600

Body

invertible.neutrals.600

Dark Pink

invertible.brand.500

Dark Pink

invertible.brand.500

Dark Pink

invertible.brand.500

Pink

invertible.brand.400

Pink

invertible.brand.400

Pink

invertible.brand.400

Light Pink

non-invertible.brand.200

Light Pink

non-invertible.brand.200

Light Pink

non-invertible.brand.200

Input

Invertible.neutrals.200

Input

Invertible.neutrals.200

Input

Invertible.neutrals.200

CTA system

CTA system

A dynamic CTA system was introduced through tokenisation that defined Primary, Secondary and Tertiary variants and interactives states, for clear navigation across components and pages.

primary-default

interactive.primary.default

primary-default

interactive.primary.default

primary-default

interactive.primary.default

primary-disabled

interactive.primary.disabled

primary-disabled

interactive.primary.disabled

primary-disabled

interactive.primary.disabled

secondary-default

interactive.secondary.default

secondary-default

interactive.secondary.default

secondary-default

interactive.secondary.default

secondary-disabled

interactvie.secondary.disabled

secondary-disabled

secondary-disabled

tertiary-default

interactive.tertiary.default

tertiary-default

interactive.tertiary.default

tertiary-default

interactive.tertiary.default

tertiary-disabled

interactive.tertiary.disabled

tertiary-disabled

interactive.tertiary.disabled

tertiary-disabled

interactive.tertiary.disabled

fab

interactive.fab.default

fab

interactive.fab.default

fab

interactive.fab.default

fab-button

interactive.fab.button

fab-button

interactive.fab.button

fab-button

interactive.fab.button

Icons wayfinding system

Icons wayfinding system

A comprehensive library of 2D and 3D icons was catalogued and organised using design tokens.

Clock

icons.3d.clock

Clock

icons.3d.clock

Clock

icons.3d.clock

Map Marker

icons.3d.map-marker

Map Marker

icons.3d.map-marker

Map Marker

icons.3d.map-marker

Calendar

icons.3d.calendar

Calendar

icons.3d.calendar

Calendar

icons.3d.calendar

Notes

icons.3d.notes

Notes

icons.3d.notes

Notes

icons.3d.notes

Car Keys

icons.3d.car-keys

Car Keys

icons.3d.car-keys

Car Keys

icons.3d.car-keys

Certificate

icons.3d.certificate

Certificate

icons.3d.certificate

Certificate

icons.3d.certificate

Notification

icons.3d.notification

Notification

icons.3d.notification

Notification

icons.3d.notification

Service Check

icons.3d.service

Service Check

icons.3d.service

Service Check

icons.3d.service

Tools

icons.3d.tools

Tools

icons.3d.tools

Tools

icons.3d.tools

Speed

icons.3d.speed

Speed

icons.3d.speed

Speed

icons.3d.speed

Info Circle

icons.3d.info-circle

Info Circle

icons.3d.info-circle

Info Circle

icons.3d.info-circle

Cursor

icons.3d.cursor

Cursor

icons.3d.cursor

Cursor

icons.3d.cursor

How it came together

How it came together

The result was a clean, modern and scalable UI and design system that would function day-to-day for a wide range of users with different skill levels, and understanding of the data metrics.

Final thoughts

Final thoughts

The A11y Lab product was an interesting project to run internally within an agency, as it brought together several different teams that may not always work together, including - customer experience, design, data & analytics and account management.

The result was a real collaboration of different teams and their requirements, aligned to user needs, to deliver the end product.

blairjarvis.

studio

blairjarvis.

studio

blairjarvis.

studio

(2016-25©)

blairjarvis.

studio

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

© 2025 blairjarvis.studio

Let’s talk.

Tell me about your project—whether it’s a design system, website, or branding.

Quick response.

If you’re ready to create and collaborate, I’d love to hear from you.

Clear next steps.

After the consultation, I’ll provide you with a detailed plan and timeline.

Design Director

at blairjarvis. Studio

Blair Jarvis

blairjarvis.

studio

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

© 2025 blairjarvis.studio

Let’s talk.

Tell me about your project—whether it’s a design system, website, or branding.

Quick response.

If you’re ready to create and collaborate, I’d love to hear from you.

Clear next steps.

After the consultation, I’ll provide you with a detailed plan and timeline.

Design Director

at blairjarvis. Studio

Blair Jarvis

blairjarvis.

studio

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

Let’s talk.

Tell me about your project—whether it’s a design system, website, or branding.

Quick response.

If you’re ready to create and collaborate, I’d love to hear from you.

Clear next steps.

After the consultation, I’ll provide you with a detailed plan and timeline.

Design Director

at blairjarvis. Studio

Blair Jarvis