The branding and identity was very simple. A clean, understated and minimal identity that could work with any brand, not overpowering it, but still creating a very visible typographic concept of the company – appear [here].
/ How it worked
We initially talked about the idea and sketched this out in a classroom as a concept
We did explore many more elaborate identities but settled on the simplicity of what you see here
By using a classic Helvetica Neue font, with only text characters we were able to convey the whole meaning of the company mission and concept
Literally, [ insert your idea here ]
I'm enormously proud of Ross and what he has achieved with appear [here]. From that initial idea in the classroom to worldwide business is really something.
I'm just grateful I could in some way be part of his ongoing success.
